The Business Owner's Story (Online) - SBDC

Your purpose and what you value – your story – defines how you build and run your business. It sets the stage for your business growth and success, and the best return on your effort and investment. What is your story? What is your purpose beyond making profits? What do you value? Explore how to create a brand based on your story so that customers love your product and spread their love. What you get - A draft of your story, your purpose and what you value, and what ONLY you offer. Who should attend - New business owners or current owners who want a stronger brand and more sales. - Business owners who are not sure if their messaging works. - Business owners who are dissatisfied with their marketing and want a clear, strong direction of what to say to their customers and how to say it. The program - Learn how Yeti, Courtney Ray’s Peanut Brittle, P. Terrys, and Bumble founders’ stories define the start of their business. - How each of the founder’s personal stories show their values, what they offer and what they say to their customers and how they say it. - What ONLY they offer their customers. - What their customers value. - How their values align and hyper boost the start for their businesses. - Draft your story, what you value and what ONLY you offer.